
What Is The Culture?
This is where you'll understand the unique language of your customer and integrate it everywhere in your user experience, so that they feel you "get" them.

What’s The Voice?
Understand how to say things is just as important as what to say. This is where you'll figure out the voice and tone of your app, is it fun or serious, exciting or calm?

What Problem Does Your Software Solve?
This is where you'll learn frameworks to clearly define the what problem your software solves and who your software solves it for.

What’s The Customer Journey?
Understanding the context of where your user starts from, way before they discover your app, gives you the ability to refine your user experience to their unique situation

What’s The Customer Story?
This is where you'll define what actions your user will take to go from their currently reality to their desired reality. This process is vital to understanding the user experience.

What Are The Atoms?
To build your app, developers need to understand the data structure. You'll learn how to build data models ahead of time, saving a ton of back and forth (and $$$).

What Are The Atom Attributes?
Each data "atom" has unique properties that store information used on the front-end. This research will speed up development of all user facing pages.

How Are The Atoms Connected?
These atoms all have relationships to one another. You'll learn how to write relationship specifications using easy to understand terms like "belongs to" and "has many".

What Are The Core Screens?
Once you understand the data your app requires, and how the data is related to each other, you can then start wireframing your core screens.

What’s The Navigation?
Navigation is a major part of the user experience, and everything you've learned about the data structure will help you create clear and logical navigation elements.

What’s Included On Each Screen?
For your first version, you don't really need to reinvent the wheel. In this section you'll learn how to use common UI patterns to create new pages with ease.

How Are They Onboarded?
The process of taking a new user from skeptical to raving fan is critical in the early stages of signup. You'll learn frameworks to design the perfect onboarding experience.

How Do You Find Designers?
Just putting up an ad on Upwork isn't going to get you the highest quality candidates. You'll learn how to craft an irresistible project description that will attract top talent.

How Do You Audition A Designer?
There's a ton of risk in hiring a designer right away, so you'll learn how to create test projects to get a feel for how you both work together.

How Do You Manage The Designer Test Project?
Reducing friction is important to running a successful test. You'll learn how to set up project management software to keep things organized.

How Do You Hire And Manage A Designer?
Once you find a designer you're happy with, it's now time to turn on the heat and get moving. You'll learn how to structure tasks and set launch goals.

How Do You Find A Developer?
Just putting up an ad on Upwork isn't going to get you the highest quality candidates. You'll learn how to craft an irresistible project description that will attract top talent.

How Do You Audition A Developer?
There's a ton of risk in hiring a developer right away, so you'll learn how to create test projects to get a feel for how you both work together.

Manage The Developer Test Project?
Reducing friction is important to running a successful test. You'll learn how to set up project management software to keep things organized.

How Do You Hire And Manage A Developer?
Once you find a designer you're happy with, it's now time to turn on the heat and get moving. You'll learn how to structure tasks and set launch goals.